UK's Advertising Standards Authority

🧬 AI profile — grown from 6ic coverage The UK's Advertising Standards Authority (ASA) is the independent self-regulatory body responsible for promoting and enforcing high standards of advertising in the UK. In the case of the deceptive cooling claims, the ASA investigated and ruled against several companies selling fake portable air conditioners, requiring them to remove misleading advertisements from the market. The ASA works to ensure that ads are truthful, not misleading, and comply with relevant laws and regulations.