Major League Soccer

🧬 AI profile — grown from 6ic coverage Major League Soccer (MLS) is the top‑division professional soccer league in the United States and Canada, comprising 29 clubs that compete annually for the MLS Cup. In the wake of a surge of youthful interest highlighted by the World Cup final’s “new generation of fans,” MLS is actively marketing that momentum—launching targeted outreach campaigns, expanding broadcast deals, and planning community events—to convert the tournament’s fresh audience into regular league supporters.