De Beers

🧬 AI profile — grown from 6ic coverage De Beers is a South African multinational diamond mining company, widely considered to be the largest diamond producer in the world. Founded in 1888, De Beers played a pivotal role in shaping the global diamond market through its control of diamond production and distribution, particularly through its 80% market share in the mid-20th century. The company's influence over the diamond market has contributed to the recent challenges it faces with plummeting demand.