Bitcoin Veterans Launch $40 Million Holding Company to Acquire Small Businesses

A group of seasoned Bitcoin investors has launched a $40 million holding company to acquire and hold small businesses indefinitely, with a twist: all retained earnings will be converted into Bitcoin. The company, Orange Juice, was founded by macroeconomist Lyn Alden, along with partners Jeff Booth, Nico Lechuga, Andi Pitt, Adrian Steckel, and Ruben Zweiban. Mexican billionaire Ricardo Salinas, a long-time Bitcoin advocate, has participated as the anchor investor, allocating 70% of his portfolio to the asset.

By holding onto its acquired businesses indefinitely, Orange Juice is taking a bold step towards a more sustainable investment model that prioritizes long-term growth over short-term gains.

Unlike traditional private equity firms, Orange Juice will not be constrained by fund cycles or the pressure to resell its acquired businesses. This long-term approach is designed to focus on the health and growth of the companies, rather than short-term gains. The company has already raised $40 million and plans to pursue a public listing in the future.

As the crypto market continues to evolve, this new investment strategy may signal a shift towards more sustainable and long-term approaches to business acquisitions. With over 360 digital asset treasuries currently in operation, the landscape is ripe for innovative investment strategies like Orange Juice.